Agents become buyers
AI assistants already discover, compare and recommend products. The stores they can read will win the recommendations — the rest are invisible.
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rubylabz builds products first: Odoo Apps Store modules and AI systems shipped under our own name, to our own standards — then we help others build to the same bar.
The name
A ruby isn't valuable because it's big — it's valuable because it's cut exactly right. That's the software we like: small, hard, brilliant at one job. And labz because we prototype the protocols of the agent era before they're table stakes — then ship them as products anyone can install.
The thesis
AI assistants already discover, compare and recommend products. The stores they can read will win the recommendations — the rest are invisible.
llms.txt, structured data, signed requests, MCP — durable interfaces, not prompt tricks, are how machines will talk to businesses.
We productise what we learn. Every engagement sharpens a module; every module funds the next experiment. That compounding is the lab.
Proof, not promises: Agent-Ready ships that thesis today, on Odoo 17–19 — and this very site practices it (/llms.txt, JSON-LD on every page).
How we build
The standards behind every module and model we ship — the boring guarantees that make the exciting parts safe to buy.
01
Nothing we ship may ever break a storefront. Every outbound call is timeout-guarded; every feature degrades silently instead of taking your revenue down with it.
02
Install in minutes with zero developer skills, see the payoff the same day. Software that needs a consultant to prove its worth isn't finished.
03
No external SaaS, no cookies, no fingerprinting, hashed IPs. Data protection designed in from the first commit — not bolted on for the checkbox.
04
No cloaking — agents and humans read the same content. No fabricated ratings, identifiers or policies. Trust is the product underneath the product.
Merchants, Odoo partners, protocol people — the lab door is open.
Tell the lab what's slowing you down. We'll tell you — honestly — whether it's worth building.